When you talk about how brands are increasingly creating mobile apps and using them then you need to understand and comprehend the fact that mobile applications are extremely beneficial for them. Brands often look for ways and techniques that help them engage their target audiences effectively and mobile application development is one of the best tools to increase audience engagement. Mobile apps help the audience to have a direct and 24/7 access to their chosen brands easily. They help customers in communicating with the brand with ease. What other benefits are there to create mobile apps for brands?
Of course, there are really a lot of them, but I think that custom mobile app development is much better. In general, the advantage of customized mobile application is that it is developed from scratch in accordance with your needs and tasks. Therefore, there will be no such problem that you may need some function that is not provided in a ready-made application.